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About Us

  William creates layouts of sales letters, direct mail packages, newsletters, brochures, fliers and other marketing materials for clients to sell their products and services to businesses.

Prior to starting The Lucid Designer, William worked as a research & development scientist and technical writer in the pharmaceutical industry. He has presented his work to peers, and as a technical writer, has documented drug manufacturing processes complied with current industry and regulatory guidelines. These experiences taught him the importance of attention to detail, presenting data clearly to support ideas, and logically arranging information so the intended audience understands the concepts being discussed.

William is also a graduate of the highly acclaimed American Writers and Artists Institute, and has completed their Graphic Design for Success course specializing in direct response packages. In his spare time, William is an avid woodworker and motorcyclist.

For a Free consultation on how a graphic designer can clearly communicate your message, contact The Lucid Designer. If you have a project in mind, I'll be glad to offer a no-obligation cost estimate.



 William Baker
aka The Lucid Designer
Libertyville, Illinois 60048
(773)412-3058
TheLucidDesigner@comcast.net